Controlling new products: a contingency approach
نویسندگان
چکیده
منابع مشابه
Consumption attitudes and adoption of new consumer products: a contingency approach
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ژورنال
عنوان ژورنال: International Journal of Technology Management
سال: 1999
ISSN: 0267-5730,1741-5276
DOI: 10.1504/ijtm.1999.002778